BBB & U
Overview: How might we help students and parents with the planning process for college?
My partner and I designed a system of modifications that tailors the Bed Bath and Beyond mobile e-commerce experience to incoming freshmen and current college students based upon their university, living situation, and ratings from other students.
Designers: Devin Kirkwood, Lucie Robert
Skills: UI/UX, user research, prototyping, collaboration
Tools: Figma, Adobe After Effects, Adobe Premiere Pro, Dropbox Paper, Google Forms
Duration: 11 weeks
When: October 4th - December 13th, 2021
Problem
How might Bed Bath & Beyond help students and parents with the planning process for college?
Solution
A system of modifications that tailors the Bed Bath and Beyond mobile e-commerce experience to incoming freshmen and current college students based upon their university, living situation, and ratings from other students.
Research
Preliminary Interviews
Takeaways
Concept Testing
Survey Results
User Story 1: Candice
Incoming First-Year / Erie, PA / Dorms
“I’ve seen some pictures, but move In day will be the first time I see what my dorm actually looks like!”
How might we help Candice shop remotely?
Feature 1: Filter By University
By providing a way to search specific colleges within the BB&B app, we empower Candice to make confident digital purchases well in advance of move-in day.
Filter By University user flow chart
User Story 2: Thomas
Second Year / Dansville, NY / University Commons ( on-campus apartment )
“I know the apartment I’m moving into is furnished, but I’m not sure what else I need to bring.”
How might we help Thomas buy only what he needs?
Feature 2: Living Situation Specific Collections
By allowing users to search products by housing, we can remove hesitation and uncertainty from the e-commerce experience.
Living Situation Specific Collections user flow chart
User Story 3: Xander
Incoming First Year / Hilo, HI, Dorms
“I’m arriving to move-in alone by plane and will have to purchase all my dorm items by myself when I get there. I am so stressed out thinking about all the trips I’ll have to make… and I don’t even have a car!”
How might we help Xander shop under stress?
Feature 3: Curated Kits
By offering complete kits with everything a student needs, we make shopping manageable and stress-free with a one-click solution.
Curated Kits user flow chart
User Story 4: Stacy
Fourth Year / Rochester, NY / Off-Campus Apartment
“I’m environmentally conscious, and want to spend good money on items that last.”
How might we help Stacy find quality products?
Feature 4: University Ratings & Reviews
By creating a space for only RIT student ratings and reviews we increase the ethos of the BB&B brand overall and increase the ability of students to find high-quality items.
University Ratings & Reviews user flow chart
This project was a collaboration with Lucie Robert